The Challenge
As one of the oldest and most influential businesses in the MENA region, Abdul Latif Jameel (ALJ) had grown from a Toyota distributor into a global private enterprise with investments in real estate, renewable energy, finance, and advanced technologies. With such a broad and fast-evolving footprint, the leadership team needed a way to:
- Showcase ALJ’s global presence and impact to investors, governments, and manufacturing partners
- Keep its international teams and executives informed of developments across regional markets
- Do it all in a standardized, controlled, and brand-consistent way
While ALJ had a strong website and social presence, it lacked a personalized, mobile-first channel to deliver tailored, timely insights.
