Build thriving digital ecosystems

82%

of high-growth companies attribute success to digital ecosystem participation

Co-Create: The framework that transforms siloed initiatives into connected ecosystem platforms

In today's fast-moving markets, enterprise brands can no longer rely on one-size-fits-all initiatives. To stay competitive, brands must unbundle traditional offerings and deliver targeted, use case–driven packages that resonate with specific segments extending reach, and creating value that isolated products simply cannot match.

Siloed Approach

Isolated products

Limited market reach

Ecosystem Approach

Connected platforms

Multi-market integration

Why siloed initiatives limit your potential

The era of disconnected initiatives is over. Today's most successful enterprises build platforms that connect to broader digital ecosystems, enabling partnerships and creating value networks that isolated initiatives simply cannot match.

Ecosystem Fragmentation

Companies with isolated initiatives are being outperformed by those who build connected platforms that participate in multiple ecosystems.

Integration Inefficiencies

Organizations waste millions developing proprietary solutions instead of leveraging platform approach for faster time to market.

Product Inconsistencies

Without a cohesive plarform strategy, initiatives use different technologies, stacks and standards, making expansion costly and complex .

Limited Extensibility

Single-purpose initiatives cannot easily extend to multiple markets and other product lines.

The cost of isolation

$2.2M

CG's research indicates that over $50 billion of capital is lost annually due to failed ecosystem investments, highlighting the substantial financial risks associated with mismanaging or not participating in digital ecosystems. (BCG, 2020)

The Ecosystem Solution

Create multi-product ecosystems

Our Co-Create framework enables your organization to design, create extensible multi-product, multi-market platforms that integrate with complementary services, partners and create exponential value across markets.

Platform roadmap

The Problem:

Siloed initiatives that can't connect to wider ecosystems, limiting expansion and market reach

Our Solution:

Strategic sessions to map digital plaform roadmap that enable multi-market participation

Prototyping

The Problem:

Inability to validate product capabilities and integration before costly development of connection points

Our Solution:

Rapidly develop and test functional interactive prototypes for each use case

Integration Architecture

The Problem:

Legacy systems and technical debt that prevent seamless platform participation

Our Solution:

Design scalable integration patterns that enable your products to connect to multiple backend systems while maintaining control

Design Studio

The Problem:

Disjointed user experiences when customers move between your products and touchpoints

Our Solution:

Create coherent cross-ecosystem journeys that maintain your brand identity while enabling frictionless customer experiences across touchpoints

Beyond isolated initiatives

Co-Create isn't just another product goto market methodology. It's a strategic framework for designing digital offerings that thrive in connected ecosystems, creating value beyond what any single initiatives could deliver in isolation.

How It Works

The Product Co-Create Process

Our focused 4-week process helps transform your product idea into a validated concept, ready for development but without the execution phase. We guide you through the critical early stages that set the foundation for successful product development.

Target customer

Deeply understanding your target users and their underserved needs through customer interviews, research, and stakeholder alignment sessions to determine the most valuable problems to solve.

Week 1

Deliverables:

User profiles
Problem hypothesis
Customer needs
Stakeholder requirements

Why This Step Matters:

Products focused on specific customer needs are 3x more likely to achieve product-market fit

Clear customer problem definition reduces development waste by 40%

Co-Create in Action

See how leading enterprises are using our Co-Create framework to deliver products that customers actually want—and driving real business results.

Featured Case Study

Reinventing travel insurance for a digital future

A multi-line insurer needed to expand their travel insurance offering from B2B to direct customers. The traditional business model of relying on 3rd party brokers and agents required manual multi-step processing by customer service teams on legacy backoffice systems. Through our Co-Create approach, we brought together their product, customer service, commercial, sales teams for a 4-week engagement to validate the new D2C travel offering.

Timeline

4 Weeks

From requirements to validated prototype

Team Size

6 People

Cross-functional participants

Measurable Results

Faster product idea validation

Increase in product decision making

85%

Satisfaction with the prototype built

100%

Stakeholder alignment on new initiative

The benefits of Co-creation

Our Co-Create model brings your team and our experts together in collaborative environments designed to accelerate unbundling, build alignment, and deliver impactful business outcomes.